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Email statistics

Overall email performance statistics

  • To analyse the overall performance go to Statistics
  • Select the period you want to analyse in the top right corner
    • past 7 days
    • past month
    • past 90 days
    • past year
  • Analyse the following information:
    • Interactions with the number of sent emails including:
      • Opens – how many contacts have opened an email
      • Clicks – how many contacts have clicked on a link in the email
      • Unsubscribed – how many contacts unsubscribed from the marketing list
      • Bounces – how many emails were not sent because of a non-existent email address
      • Complaints – how many contacts complained about receiving the email or marked it as spam
    • Status of the number of contacts including the percentage and the number of:
      • Active – how many contacts are active in terms of interacting with the email by opening or clicking on the link
      • Inactive – how many contacts are not interacting with the email
      • Unsubscribed – how many contacts unsubscribed from the marketing list
      • Bounces – how many emails were not sent because of a non-existent email address
      • Complaints – how many people complained about receiving the email
    • The behaviour of the number of active contacts:
      • Openers – how many contacts opened
      • Clickers – how many people clicked on the link
      • Reactivity – Reactivity rate equals the overall number of all contacts who interacted with the email by clicking or opening divided by the number of the contacts who clicked on a link
    • 5 best performing campaigns
      • Open rate
      • Click rate
overal statistics

Email campaign statistics

To analyse real-time statistics of each of your email campaign go to Campaigns

  • Every thumbnail of your sent email campaign provides an overview of:
    • The Name of your campaign
    • The subject of your campaign
    • Number of recipients
    • Open rate
    • Click rate
  •  To access more detailed information about your email campaigns, click on a thumbnail to view the following:
    • Period (top right):
      • 12 hours
      • 24 hours
      • 48 hours
      • 3 days
      • 1 week
    • Your Sent emails over the chosen period in terms of:
      • Opens
      • Clicks
    • Distribution of your sent emails in terms of:
      • Active
      • Inactive
      • Unsubscribed
      • Complaints
    • The activity of the contacts based on:
      • Openers
      • Clickers
      • Reactivity
    • Distribution between:
      • Desktop – your email was opened on the desktop
      • Mobile – your email was opened on a mobile device
      • Undetected – your email was opened on an undetected device
campaign statistics
individual statistics
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