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Introduction to forms and landing pages
Touchdown groups forms and landing pages together to facilitate their creation.
Depending on the purpose of the landing page or form you simply select whether you want to create a dedicated page with or without a form or you want to create a form that you can embed on your website or show in a pop-up.
You can create professional and stunning landing pages or forms with the drag-and-drop builder offering many design possibilities, content adaptation and validation behaviour options.
All the data that you obtain from the forms and landing pages are automatically synchronised within your CRM.
For further description about forms and landing pages, please read below.
Landing pages
A landing page helps you generate leads, offer more information about your email or SMS communication and grow your business.
In general, landing pages help convert visitors into leads.
The set of information you can add to a landing page varies depending on your objective: elaborate more on a subject, register on a contact form (at the newsletter/event/webinar, etc.), simply create a dedicated page that you will communicate on your social networks.
All landing pages are hosted on our servers which allows you to follow the links, retrieve important data that you will then use for your benefit.
To create a new landing page, visit this article.
Forms
A form allows your recipients to sign up to your marketing list.
Touchdown considers forms as a component of a dedicated landing page or a component of your website when the form is embedded statically by pasting a generated HTML and CSS code or dynamically in a pop-up by pasting a generated script.
All the fields you use in your form are then submitted to your CRM and the data is then centralised within your CRM.
To create a new form, view this article.
